Summary of the Article

• Converting blog content into videos can enhance the reach of your content by up to 135%, using resources you’ve already spent
• Visual content like videos and infographics draw 94% more views than text-only content, making repurposing a high-return strategy
• The best blog posts to repurpose first include those rich in data, tutorials, and your highest-performing content based on analytics
• Free and low-cost tools such as Canva, Lumen5, and Headliner make creating videos possible even without professional video skills
• Strategically distributing repurposed content across platforms can significantly enhance SEO performance through increased backlinks and user engagement signals

Creating content takes time and uses a lot of resources. Smart marketers understand that getting the most out of existing assets isn’t just efficient—it’s necessary for sustainable growth. By converting your valuable blog content into videos and infographics, you can dramatically increase your reach while reinforcing your message across multiple learning styles and platforms. SproutVideo, a leader in business video hosting solutions, recommends content repurposing as one of the most cost-effective strategies for scaling your content marketing.

People are consuming more visual content than ever before. As attention spans shorten and the battle for views heats up, your well-written blog posts may not be reaching as many people as they could if they were only in text form. This step-by-step guide will show you how to turn your written content into eye-catching visual content that grabs attention, encourages engagement, and gets the most out of your content.

Convert Your Blog Content Into Effective Visual Tools

Changing your blog posts into videos and infographics is not just about reshaping—it’s about rethinking your content for different user experiences. When done carefully, this conversion process can take the most useful information from your written content and display it in ways that can reach audiences who may never read an entire article. The trick is knowing which parts of your blog work best in visual forms and how to organize that conversion process.

Visual content has an immediate impact that written content simply can’t compete with. Your blog may be full of wonderful insights, but presenting those same insights in a video format can make them more accessible, memorable, and shareable. Research by HubSpot shows that 54% of consumers want to see more video content from the brands they love, which means repurposing your content into video is directly responding to what your audience wants.

The beauty of this method is that you’re not building from the ground up. The groundwork, knowledge, and communication have already been established in your blog content. All you’re doing is repackaging these valuable resources into formats that appeal to different audience groups and consumption preferences.

Why Reusing Blog Content Gives You a Big Bang for Your Buck

The financial benefits of reusing content are hard to ignore. It takes a lot of time, money, and effort to create original blog content. You have to do research, write the blog, edit it, and optimize it. When you reuse that content in videos or infographics, you’re getting more use out of work you’ve already paid for. This spreads out the original cost over multiple assets. This can have a big impact on how much return you get on your content investment.

Think about this: producing a high-quality blog post might set you back $500-1,500 in terms of time and resources. Creating a video from the ground up could cost $1,000-5,000. However, transforming that blog post into a video might only set you back $250-750, offering similar advantages to a video made from scratch but at a fraction of the cost. The efficiency savings multiply with each piece of content you repurpose, making it a smart strategy to map out the buyer journey and tailor content accordingly.

How Much Money You Can Save by Reusing Content Instead of Making New Content

When you look at the cost of reusing content, you’ll see that it’s much cheaper than making new content. According to a study by the Content Marketing Institute, you can get up to 60% of the engagement you’d get from new content by just reusing old content. And it only costs 30% of what new content would cost. This means that reusing content is one of the best ways to get a good return on investment in content marketing.

Moreover, repurposing initiates a beneficial cycle where your initial content investment keeps yielding returns across various formats and channels. Each new format brings more chances for discovery, engagement, and conversion. The marginal cost of adaptation is significantly less than creating brand new pieces from scratch, as explained in this data-driven guide on measuring ROI.

How Varied Content Types Accommodate Diverse Learning Styles

“Folks learn differently. Some are visual learners who understand ideas through pictures. Others are auditory learners who take in information through hearing. By converting your blog content into various formats, you ensure your message gets to every kind of learner in their favorite medium.” – Neil Patel, Digital Marketing Guru

Content marketing is greatly influenced by the theory of learning styles. About 65% of people are visual learners, but there are also those who prefer auditory or kinesthetic learning experiences. By converting your blog content into videos and infographics, you can cater to these different preferences and make sure your message is received no matter how someone prefers to take in information.

Using a multi-modal approach isn’t just about reaching a wider audience—it’s about creating more meaningful engagement with the same content. When people come across your content in a format they prefer, they’re more likely to understand, remember, and act on it. Aligning the format with learning preferences directly leads to increased conversion rates and stronger brand recall.

Maximizing SEO Benefits with Diverse Content Formats

Search engines are starting to show preference to websites that provide a variety of content formats on the same topics. This variety in format indicates to search algorithms that the content is thorough and focused on the user. When you convert blog content into videos and infographics, you are not only creating multiple ways for search traffic to find you, but you are also boosting your authority on the topic.

Particularly, videos give you significant SEO benefits. YouTube is the second-largest search engine in the world, and Google often features video results prominently in SERPs. When you turn blog content into video, you’re taking advantage of this parallel search ecosystem and creating opportunities for featured video snippets in traditional search results.

Infographics are also a great tool for generating backlinks. They’re easy to share, which makes them perfect for attracting inbound links from other websites. This is one of the most important factors for search engine ranking. If you can create a well-designed infographic from your blog content, you could potentially generate dozens or even hundreds of backlinks. This will give you even more SEO value from the content you’ve already created.

The Top 5 Blog Posts to Start Repurposing

Let’s face it, not all blog posts are going to make a great video or infographic. To get the most bang for your buck, start with the types of content that are naturally more visual. By picking the right content to start with, you’ll get some quick wins that will help build momentum for a more robust repurposing program.

Articles with Lots of Data That Could Use a Visual Touch

If your blog post is chock full of stats, research, and data comparisons, then it’s a great candidate for a visual makeover. The human brain processes visuals 60,000 times faster than text, so turning complex data into a visual format makes it much easier to digest. If your blog post has some juicy data that supports your main points, turning that data into charts, graphs, and visual comparisons can really drive your point home.

How-to Guides are Ideal for Video Demonstrations

How-to articles are always a hit because they answer users’ questions directly. Changing these step-by-step guides into videos can make the instructions easier to understand because viewers can see each step in action. This type of content is perfect for videos because it has a clear start, middle, and end.

Video tutorials are also great for showing off the little things that are hard to convey in writing. Things like where to place your hands for a DIY project, what the ingredients in a recipe should look like, or the specific movements for a technical task are all easy to see in a video. This visual explanation can help clear up any confusion that might come from reading even the best written tutorial. For more ideas on how to transform your content, check out these tips on repurposing written content into videos.

Turn Your Listicles into Infographics

Blog posts that are written in list format are perfect for converting into infographics. The structure of listicles is inherently organized, with clear sections and hierarchy, and each point can stand on its own. This makes it easy to turn each list item into a separate section in your infographic. The visual elements enhance the logical flow of the content.

The most effective listicles to transform into infographics have robust statistical data, distinct categorical differences, or intriguing comparisons. These components offer perfect chances for data visualization, iconography, and visual hierarchy. If your list items culminate in a unified conclusion or narrate a sequential tale, the final infographic can have a potent narrative effect. For more insights on how to repurpose content effectively, explore these content repurposing strategies.

Turn Expert Interviews into Engaging Videos

If you’ve ever featured an interview with an industry expert in your blog posts, you have the perfect content for a video. The natural conversation, personality, and expertise of your interviewee can be more engaging in video format. Plus, videos allow your audience to connect with your interviewee on a more personal level. They can judge credibility based on vocal tone, body language, and even the environment in which the interview took place—things that just can’t be conveyed through text. For more insights on how to effectively repurpose blog posts into different formats, check out our detailed guide.

Make sure to structure your expert interview videos to emphasize the key points while keeping the conversation natural. Use strong quotes from the original blog interview to create text overlays that underline the most important points. This way, you create a multi-faceted content that works whether the sound is on or off, thus reaching a larger audience.

Top Performing Posts (Based on Traffic and Engagement)

Analytics can tell you which blog content is most popular with your audience. Posts that perform well—those with a lot of page views, time-on-page, social shares, or comments—have already demonstrated that they are valuable to your audience. By repurposing these top performers into visual formats, you can get even more mileage out of content you know your audience loves.

When choosing the best posts to repurpose, don’t just look at the number of views. Instead, look at the engagement metrics that show a deep interest in the topic. Posts that have a lot of comments often have valuable points that you can highlight in a video. Similarly, posts that have been shared a lot have shown that they have the potential to go viral. This potential can be even greater if the post is repurposed into a more shareable format like a video or an infographic.

Turning Blogs into Videos: A Comprehensive Guide

Converting blog articles into engaging videos demands a methodical strategy that maintains your central theme while optimizing for the video medium. The best blog-to-video conversions don’t just read the blog post on camera—they rethink the content through a visual storytelling perspective. This conversion process starts with structural planning and continues through scripting, visual design, and technical production.

Creating a Video Plan from Your Blog Post

Start by pinpointing the main idea and the most important points from your blog article. Unlike a written article, which readers can skim and go back to, a video is a linear experience that requires careful planning. A typical blog post of 1,500 words might be transformed into a video of 3 to 5 minutes that emphasizes the key points rather than covering all the details from the original. For a comprehensive strategy, consider measuring the ROI of multi-platform content distribution to ensure your video efforts are effective.

Start by creating a basic storyboard that matches your blog’s story arc to visual scenes. This step in the planning process helps you figure out which ideas need visual representation, where to include text overlays, and how to keep your viewers engaged by varying the visuals. If your topic is complicated, think about splitting your blog post into a series of videos instead of trying to pack too much information into one video.

Creating a successful video usually follows a well-known formula: reel in viewers with a compelling problem or promise, share your main points with the help of visuals, and end with a clear call-to-action. This formula helps to create clarity and purpose, and it respects the viewer’s time. These are all key factors in keeping viewers engaged.

Creating Video Scripts That Reflect the Value of Your Blog

Good video scripts take the language of a written blog and turn it into natural-sounding conversation. To do this, start with the main message and key points of your blog. Then rewrite them using shorter sentences, active voice, and easier words. Keep in mind that people watching a video can’t go back and reread a sentence or take a moment to think about a difficult idea the way they can when reading a blog. For more insights, check out this guide on how to repurpose written content into videos.

Alongside your spoken script, include clear direction notes for visual elements. These production guidelines ensure that what viewers see aligns with what they hear, creating a cohesive experience that reinforces your key messages. For each major point in your script, specify the visuals, text overlays, or demonstrations that will support your narration. For more insights on creating impactful content, explore our guide on Omnicast.

Non-Video Experts Can Easily Create Videos with These Tools

Modern video creation tools have significantly reduced the technical barriers to creating high-quality videos. Platforms like Lumen5 and Animoto use AI to analyze your blog content and suggest relevant images, transitions, and text overlays based on your written content. These template-based tools allow content creators without video expertise to repurpose blog posts into professional-looking videos in hours, not days.

If you want to create more personalized videos, you can use screen recording tools like Camtasia or Screencast-O-Matic. These tools are perfect for creating tutorial-style videos with voiceover narration. They’re especially good for showing how to use software, navigate websites, or explain any concept that needs a visual demonstration. Plus, they have built-in editing capabilities that let you do basic cuts, transitions, and text overlays. You don’t need to be a video editing expert to use these tools.

Are you comfortable in front of the camera? The quality of video you can capture on your smartphone is now on par with professional gear from a few years ago. A small investment in a basic lighting kit, an external microphone, and a tripod for your smartphone can make a world of difference in the quality of your videos, without breaking the bank. Combine this with easy-to-use editing apps like InShot or Adobe Premiere Rush, and you have everything you need to create video content that is driven by your personality and that creates a genuine connection with your audience.

• Lumen5: This is a blog-to-video conversion tool powered by AI. It has both free and premium tiers.
• Canva Video: This is a template-based video creation tool. It has an extensive library of stock footage.
• Headliner: This tool specializes in converting audio content into video. It does this with waveform animations.
• Camtasia: This is a professional screen recording and editing tool. It has robust tutorial features.
• InVideo: This is a template-driven video creation tool. It has text-to-speech capabilities.

How to Turn Blog Data Into Beautiful Infographics

Infographics turn complex information into visually appealing formats. This enhances comprehension and shareability. When your blog has valuable data, statistics, or conceptual frameworks, you can transform these into infographics. This can greatly increase their impact and reach. The key to successful infographic conversion is to identify your most visualization-worthy content. Then, apply design principles that enhance your message, not obscure it. For more insights on repurposing content, you can explore how to repurpose written content into videos.

Choosing the Best Data Points for Visualization

Not all blog content will benefit from being transformed into a visual format. When deciding what to convert into an infographic, focus on data points and ideas that are enhanced by visual representation. Statistics that show a stark contrast, processes that have distinct steps, and comparisons of different options or methods are all great choices for infographic elements. Also, consider turning abstract ideas into visual metaphors for instant comprehension.

How to Design Infographics for Maximum Effectiveness

Great infographics use a combination of data and design to create a clear, visually appealing narrative. To guide viewers through your infographic, create a clear visual hierarchy using size, color, and positioning to show what information is most important. Stick to 2-3 main colors plus neutrals for a cohesive look, and choose one font family with different weights to keep your text readable and differentiate between different types of content.

Tools for Creating Infographics That Won’t Break the Bank

You don’t have to be a professional designer to create beautiful and effective infographics. There are many design tools available today that make it easy for anyone to create professional-quality infographics. Canva, Piktochart, and Visme are just a few examples of platforms that offer a wide range of pre-designed infographic templates that you can customize with your own data and branding. These tools also provide access to a vast library of icons, illustrations, and data visualization elements, making the design process a breeze.

If you’re dealing with infographics that require a lot of data, tools like Infogram and Venngage are great for turning complex data into easy-to-understand charts and graphs. They offer advanced features like interactive elements, animated transitions, and designs that adapt to different devices. Most of them have free plans to start with, and you can access more features through reasonably priced monthly plans. For more strategies on content repurposing, check out this article on content repurposing strategies.

• Canva: Simple drag-and-drop editor with a large library of templates
• Piktochart: Focused on data visualization with interactive features
• Visme: All-in-one design platform with robust infographic capabilities
• Infogram: Data-centric platform with advanced chart and map features
• Easelly: Template-focused tool designed for quick infographic production

When picking visualization tools, look for platforms that make it easy to customize your brand, support your specific data visualization needs, and let you export in formats that work for your distribution channels. Most importantly, choose tools that you’re comfortable using—the best infographic platform is the one you’ll use regularly.

How to Distribute Your Repurposed Content Strategically

Creating videos and infographics is a good start, but strategic distribution is what will deliver maximum ROI on your repurposed content. Each platform has its own unique audience expectations, format requirements, and algorithm preferences that can affect how well your content performs. The most effective distribution strategies are those that align the characteristics of your content with the strengths of the platform, while also maintaining a consistent message across all channels.

How to Optimize Videos and Infographics for Different Platforms

Each social media platform has its own unique requirements for optimizing video content. For instance, Instagram prefers videos that are less than 60 seconds long, while YouTube rewards videos that are longer and more detailed. Facebook likes videos that grab the viewer’s attention right away. So, instead of posting the same video on every platform, consider tailoring your content to each platform for the best results.

Just like videos, infographics also need to be optimized for different platforms. For instance, Pinterest users are more likely to engage with vertical infographics that have a 2:3 aspect ratio. On LinkedIn, infographics that provide business data and clear professional insights get more engagement. On Twitter, due to the limited preview dimensions, you need to make sure that the top part of your infographic is attention-grabbing and promises valuable content when clicked on. Tailoring your visual content to suit each platform’s unique environment will help you get the most engagement.

Linking Strategies for Original and Repurposed Content

Establish a productive traffic loop by intentionally linking your original blog content with its repurposed versions. Incorporate related videos into blog posts to enhance time-on-page metrics and offer format choices to cater to various reader tastes. Include clear calls-to-action that guide blog readers to your visual content. Similarly, add links to comprehensive blog posts in video descriptions and on infographic landing pages.

Take advantage of the robust opportunities that email marketing provides to cross-promote your repurposed content to your current audiences. Develop dedicated campaigns that highlight your newest visual assets, or include video thumbnails and previews of your infographics in your regular newsletters. Divide your email list to provide recommendations specific to each platform, based on the preferences and past engagement patterns of your subscribers. For more insights, consider measuring the ROI of multi-platform content distribution to optimize your strategy.

How to Take Advantage of Social Media Algorithms Using Visual Content

Social media platforms are more and more prioritizing visual content, especially video, in their algorithmic distribution. Native video uploads (as opposed to shared links) get a lot more organic reach on Facebook, LinkedIn, and Twitter. To get the most favor from the algorithm, make sure your video titles, descriptions, and tags are optimized with relevant keywords while still using natural language that accurately reflects the content. Include closed captions to increase accessibility and engagement from viewers who are watching without sound.

The timing of your release and the initial engagement you receive can significantly affect how algorithms distribute your content. Try to schedule your video and infographic releases for when your audience is most active, and have your team ready to start the ball rolling with early comments and shares. This early engagement shows the algorithms that your content is valuable, encouraging them to distribute it more widely. On platforms that have story features like Instagram and Facebook, use these temporary formats to promote your permanent content. This creates multiple points of contact that help to reinforce your message.

How to Optimize Repurposed Content for SEO

By turning your blog content into videos and infographics, you can gain more search visibility, target more keywords, and engage your audience better. But to make sure search engines can find and index your videos and infographics, you need to follow technical SEO best practices. When you combine blog posts, videos, and infographics, your SEO results will be much better than if you only had one type of content.

Optimizing Keywords for Different Types of Content

Different types of content offer unique opportunities for keyword optimization, allowing you to reach a wider range of search intents. Videos are great for targeting action-oriented keywords such as “how to,” “tutorial,” and “demonstration,” as these reflect the search habits of users who are looking for visual instruction. Infographics, on the other hand, are perfect for capturing informational queries that include terms like “statistics,” “data,” “trends,” and “comparison.” This is because these terms align with the expectation of searchers for visually presented data.

Keep the same keywords in your original blog and repurposed formats to reinforce topical relevance signals. Use your main target keyword in video titles, descriptions, and file names, as well as in infographic titles, alt text, and surrounding page content. This cross-format keyword alignment creates strong semantic connections that boost your authority for important search terms. For more insights, explore this guide on content repurposing strategies.

How to Use Schema Markup for Videos and Infographics

Structured data markup is a great way to give search engines more information about your content. This helps them index and display your visual assets correctly. When you repurpose your blog content into videos, make sure to use VideoObject schema. This includes important attributes like when the video was uploaded, how long it is, the URL of the thumbnail, and information about how to embed it. For infographics, use ImageObject schema. Make sure to include descriptive captions and keywords that match the visual content. This technical addition makes it much more likely that your content will show up as a rich snippet in search results.

Once you have the basics down, you can take your schema markup to the next level by adding advanced attributes to boost search relevance. If you have transcript data for your videos, include it. And don’t forget to add detailed contentURL and embedURL properties to make sure your hosted content is indexed correctly. For infographics, use exifData properties and provide detailed creator information to establish your authority over the content and make it easier to find in image search results.

Creating Internal Links Between Your Original and Repurposed Content

By strategically linking your text and visual content, you can greatly improve your SEO while also enhancing the user experience. You can do this by creating dedicated landing pages for your most important infographics, complete with additional context, and then linking these pages to related blog content using descriptive anchor text. For videos, create transcript pages that capture the spoken content in a format that can be indexed, and include clear links to video viewing options.

Think about making content centers that gather related blog entries, videos, and infographics around central subject clusters. These organized content gatherings show thorough topic coverage to search engines while giving natural navigation ways for clients looking for data in their preferred format. The subsequent internal linking design circulates page authority productively while lessening content silos.

Why Visual Content is a Backlink Goldmine

Visual content is a backlink powerhouse, consistently outperforming text-only content and boosting your site’s SEO through increased domain authority. Infographics are especially good at attracting links, earning up to 12% more backlinks than regular blog posts according to a study by Backlinko. These organic backlink trends tell search engines that your content is high quality, which can improve your rankings for both the visual content and your entire website.

If you want to get the most backlinks from your repurposed content, you need to make sure you have clear sharing rules for infographics. This should include proper attribution requirements. You should also provide several download options. These should include HTML embed codes that automatically include backlinks to your original content. When it comes to videos, you should allow them to be embedded on external sites. However, you need to make sure your branding and channel links are still visible. This will turn third-party usage into useful referral traffic.

How to Calculate the ROI of Your Repurposed Content

It’s crucial to have a reliable way to measure the business value of repurposing your content. Instead of just looking at vanity metrics, a thorough ROI analysis involves monitoring how your content performs on different platforms, attributing conversions to certain pieces of content, and figuring out how much more efficient it is to repurpose content than to create new content. This information will help you make data-based decisions about your repurposing strategy and will show that it’s worth continuing to invest in repurposing content.

How to Measure Success for Videos and Infographics

When evaluating the success of different types of visual content, it’s important to consider the specific ways in which audiences engage with each format. For videos, don’t just look at how many views you’re getting. Instead, focus on metrics like average watch time, the percentage of viewers who watch the video all the way through, and audience retention graphs that show when people stop watching. These metrics will give you a better idea of whether people are actually absorbing the information you’re presenting, or if they’re clicking away before they get to the important parts. Also pay attention to how and when your videos are being shared on social media, as this can help you identify the parts of your videos that resonate most with viewers. Use this information to guide the creation of future videos.

Establishing Accurate Tracking and Attribution

Apply UTM parameters to all links between your repurposed content and conversion destinations to correctly assign value to specific assets. Develop custom campaign naming conventions that distinctly identify the content format, topic, and distribution channel for detailed performance analysis. This attribution model enables you to find out if blog readers who engage with embedded videos convert at higher rates, or if infographic viewers exhibit different conversion behaviors than text-only readers.

When dealing with intricate customer pathways that include various content interactions, it’s important to use multi-touch attribution models. These models assign conversion credit to all assets that have an influence. Google Analytics 4 is a tool that offers attribution abilities, showing how repurposed content plays a role in conversion paths, even if it’s not the final interaction. This comprehensive perspective ensures that visual content used in the awareness stage isn’t undervalued, especially if it’s the first step in a customer pathway that’s completed through different channels.

Measuring Time and Resource Efficiency

It’s essential to gauge the efficiency of repurposing content by comparing the time and resources needed to create new content from scratch. Begin by setting a standard for how much time and resources are needed to create a video or infographic. Then, compare this to the time and resources needed when repurposing blog content. Many businesses have found that repurposing content can reduce the time needed for production by 50-70%. The engagement results are often similar to those from original content, making the return on investment very attractive due to the efficiency of the process.

Type of Content	Time to Create from Scratch (hours)	Time to Create from Repurposed Content (hours)	Efficiency Improvement
2-minute Explainer Video	16-24 hours	6-8 hours	65% reduction in time
Infographic with Data Visualization	12-18 hours	4-6 hours	67% reduction in time
Series of Tutorial Videos	30-40 hours	12-15 hours	62% reduction in time

When evaluating the benefits of repurposing content, don’t just consider the time saved. Look at the total reach of all formats compared to the reach of the original blog post. Track how different segments of your audience engage with different versions of the content. The cumulative impact analysis often shows that repurposed content gets 3-5 times more total engagement than just the original blog post. This gives a clear reason to continue investing in repurposing content.

The best ROI strategies take into account the lifetime value of audience members who find your brand through different types of content. Look at how viewers who find your brand through videos or infographics differ in terms of retention, how often they make purchases, and how often they advocate for your brand compared to those who find your brand through blog posts. These differences often show that videos and infographics attract audience members who are especially valuable, which strengthens the argument for repurposing blog content into these formats.

Case Studies: Turning Blogs into Visual Content

Looking at successful examples of repurposing content can provide valuable insights into how to implement it, as well as demonstrating the real-world business benefits of strategic repurposing. These case studies show how a variety of businesses have used their existing blog content to create visual content, significantly increasing their reach, engagement and conversions. The patterns that emerge from these examples can provide a template for your own content repurposing efforts.

How HubSpot Tripled Engagement by Turning Blogs into Videos

HubSpot’s strategic approach to turning blogs into videos shows the huge potential for engagement when you diversify your content format. The marketing platform took their 50 most popular blog posts and turned them into 2-3 minute videos that were perfect for sharing on social media. Instead of just summarizing the blog content, their videos took the most important points and presented them in an engaging visual narrative that was made even more engaging with motion graphics and the presenter’s personality.

The outcome was astounding: the video adaptations brought about a 300% increase in engagement compared to the original blog posts, with a substantial increase in shares across social media platforms. More significantly, HubSpot discovered that visitors who interacted with both the blog and video versions had a 45% higher conversion rate to free tool signups than those who only read the blog. This multi-format engagement model produced a compound value that drastically enhanced campaign performance metrics.

How Canva Boosted Traffic by Repurposing Blog Content into Infographics

Canva, a design platform, used their design skills to turn blog content that was full of data into infographics that were easy to share. This strategy increased their traffic, backlinks, and brand authority. Their content team found blog posts that had unique research or statistics. Then, they turned the parts of the posts that had a lot of information into infographics. The infographics were made to be visually striking and easy to share. For more insights on how to effectively repurpose blog posts, check out this guide.

The results were game-changing. Canva’s infographics got an average of 37,000 social shares each, leading to a huge increase in referral traffic and earning backlinks from over 3,200 unique domains in just one year. This backlinking effect significantly boosted their organic search rankings, with infographic-related keywords moving up an average of 34 positions in search results. The overall SEO benefit went beyond the specific topics covered in the infographics, raising Canva’s domain authority and improving rankings for all of their content. For more insights on how to repurpose blog posts into engaging formats like infographics, check out this detailed guide.

• Infographics from Canva received 614% more social shares than their blog posts that were only text
• Their most successful infographic, “10 Typography Rules Every Designer Should Know,” received backlinks from over 780 domains
• Infographic landing pages had 27% higher conversion rates for free trial signups than standard blog pages
• Email campaigns that included infographic previews had click-through rates that were 49% higher than newsletters that were only text
• The SEO benefit of backlinks from infographics increased organic traffic by 152% over a period of 18 months

Canva’s approach is a great example to learn from because of their systematic repurposing framework. They didn’t treat the creation of infographics as a separate workflow for content, but instead they made the transformation to visual a direct part of their process for producing content. Every blog post that focused on data automatically started the planning phase for an infographic, and the writers worked with the designers right from the start of the content. This approach that was integrated ensured that the text and visual content were as coherent as possible and it made the production process more streamlined.

The biggest takeaway from Canva’s journey is the snowball effect of consistency. Their steady output of infographics led to their audience expecting and looking forward to their content, and the regular publishing schedule built up steam over time. As they amassed a larger library of visual content, linking related infographics together created potent clusters of content that owned the search results for topics in their industry that lend themselves well to visualizations.

What You Should Do: Start Repurposing Now

Start your journey of repurposing content with a methodical approach that gives you quick wins while also moving towards a systematic change. Begin by examining your existing blog content to find 3-5 posts that have a lot of potential and align with the characteristics mentioned before—content rich in data, step-by-step processes, or high-performing topics with a lot of audience interest. These first few candidates will serve as your proof-of-concept projects while you work on developing your repurposing workflows. Create a simple scoring framework that evaluates each potential post based on criteria like how well it performs in terms of traffic, its potential for visuals, and its relevance to your business to help you prioritize your efforts.

Common Questions

When it comes to repurposing content, marketers often have a lot of questions about how to do it effectively. This list of common questions covers everything from what resources you’ll need, to the technical aspects of transforming a blog into a video or infographic, to the best strategy for your content. These answers will help you understand what to expect and how to overcome any challenges you might face. For more insights, check out this guide on repurposing blog posts.

How much blog content should I convert into videos and infographics?

Begin by converting 15-20% of your top-performing blog content instead of trying to convert all of your content at once. Concentrate on evergreen subjects that have long-term relevance rather than news content that becomes obsolete quickly. As you fine-tune your conversion process and assess its effect on performance, slowly increase the rate at which you convert new content, and methodically convert your old content based on its potential to perform well.

There is no one-size-fits-all repurposing ratio. What works best can depend on the industry and what the audience prefers. B2B companies with technical products may find that videos have a higher conversion rate because they can visually explain complex concepts. On the other hand, industries that rely heavily on data may prefer to turn their content into infographics to visually represent statistics and research findings. Use audience engagement metrics to determine the right balance for your content. Invest more in the visual formats that your target audience responds to the most.

Do I need professional video equipment to repurpose blogs into videos?

Modern smartphones with good lighting produce video quality sufficient for most business content needs. Invest in a simple lavalier microphone ($20-50) to ensure clear audio—sound quality impacts perceived professionalism more than video resolution. For screen recording videos demonstrating software or online processes, tools like Camtasia or Screencast-O-Matic provide all necessary functionality without requiring expensive equipment. As your video program matures and demonstrates ROI, you can gradually invest in improved camera equipment, lighting, and editing software.

How can I repurpose blog content if I don’t have design skills?

There are several template-based tools like Canva, Visme, and Piktochart that offer professionally designed templates that require very little design expertise. These platforms have easy-to-use drag-and-drop interfaces with pre-designed elements specifically for non-designers. If you are not comfortable designing on your own, you can hire freelance designers on platforms like Fiverr or Upwork, where you can get basic infographic design services for as little as $50-150 per project. If you have ongoing design needs, you might want to consider a design subscription service like Design Pickle, which offers unlimited design requests for a flat monthly fee.

Should I post repurposed content on the same day as the original blog?

For fresh content, plan your publishing schedule to release visual formats like videos and infographics 2-3 days after the first blog post. This staggered approach provides multiple chances for exposure while giving your blog time to get initial search indexing. Include “coming soon” messaging in your original blog that promotes the upcoming video or infographic to build anticipation and bring readers back for more engagement.

When you’re repurposing blog content that’s been in your archives for a while, the timing is a little different. You should plan these transformations around content refreshes or updates to the original material, using the visual versions to re-promote valuable content that may have been forgotten by your audience. This approach creates new engagement opportunities for your best historical content while strengthening its SEO performance through fresh promotion and updated material.

Can converting blog content into different formats harm SEO by creating duplicate content?

When done right, repurposing content can actually boost SEO. While search engines do penalize for duplicate text across multiple pages, turning content into different formats doesn’t create duplicates, but rather complementary assets. Videos and infographics inherently present information in a different way than text content, so there’s no worry about duplicate content. Plus, search engines actually reward you for having a variety of formats.

When you’re transforming your blog content into videos or infographics for better SEO results, it’s important to make sure that each format offers something unique, while keeping the main message the same. For example, your video script shouldn’t just be a word-for-word reading of your blog post. Instead, it should adapt the material to be spoken out loud and take advantage of the visual medium. Likewise, infographics should pull out and visualize the most important data points, rather than trying to include all of the text from the blog post. This way, you’re creating different pieces of content that complement each other, rather than competing with each other in search results.

The best way to repurpose content is to see different formats as parts of a whole, like pieces of a puzzle. You can connect these pieces by using contextual descriptions that explain how each format brings something new to the table. For example, you could say “Check out our video demo for a visual guide” or “Get our infographic for a fast reference guide.” This way, both users and search engines will see that you’re giving them options, not just repeating the same content.

• Change the format of your content instead of copying and pasting the same text
• Include unique elements in each format that you didn’t include in others
• Use canonical tags when it makes sense to show where the original content came from
• Optimize each format with keywords that are specific to that format (e.g., “video tutorial” vs “infographic guide”)
• Make dedicated landing pages for major visual assets that have unique context

Keep in mind that search engines are starting to prioritize user experience signals when they decide how to rank pages. When your audience engages more with content in multiple formats—spending more time on your site, viewing more than one page, or coming back to visit again—these positive engagement signals improve your overall search performance. The SEO benefits of these improved user experience metrics usually far outweigh any theoretical concerns about duplicate content. For more insights, consider exploring how to repurpose blog posts effectively.

Repurposing content is one of the most profitable activities marketers can do today. By turning your precious blog content into engaging videos and infographics, you can reach more people, cater to different learning styles, and get the most out of the original content you invested in. Start by converting small, manageable projects to get the ball rolling, then create systematic workflows that make repurposing a normal part of your content strategy. The increasing benefits of having diverse formats will transform your content performance and create lasting efficiency in your marketing operations.

Do you want to step up your content marketing game? SproutVideo’s platform simplifies hosting, managing, and tracking your repurposed video content. This allows you to calculate ROI and provide a professional viewing experience for your audience.