Jerry Vaiana
Digital Marketing Strategist • AEO Pioneer • Staten Island, NY
Jerry Vaiana has spent over 25 years building and running businesses that connect people through technology — since 1999 as President of The Cable Guys Inc., a Voice & Data company wiring small and medium-sized businesses with their complete telecommunications infrastructure, and now as the founder of LeafWorldMedia, helping businesses get found by AI engines through the proprietary OmniCast protocol.
From Voice & Data Infrastructure to AI-First Marketing
Jerry Vaiana’s career has always been about connecting businesses to the technology infrastructure they need to operate and grow. Since 1999, he served as President of The Cable Guys Inc. — a Staten Island-based Voice & Data company that delivered complete telecommunications solutions to small and medium-sized businesses. That meant structured cabling, data networking, and full Voice & Data system installations — the behind-the-scenes infrastructure that keeps a business connected.
The Cable Guys Inc. was also an authorized ESI reseller — installing ESI digital phone systems and hosted cloud-based phone systems for business clients across the region. Jerry understood what it meant to be a trusted technology partner: showing up, doing the work properly, and building systems that businesses rely on every single day.
When the digital landscape shifted toward AI-driven search, Jerry recognized the same pattern he had seen in telecom: businesses needed new infrastructure to stay connected — this time, to the AI engines their customers were using to find them. He founded LeafWorldMedia and built OmniCast to be exactly that infrastructure.
“In telecom, we built the physical connections that let businesses communicate with the world. At LeafWorldMedia, we build the content connections that let AI engines find and recommend those businesses. The problem is different. The discipline is the same.”
— Jerry Vaiana, Founder of LeafWorldMedia
Jerry also founded and operates Collective Relaxation — a nationwide Shopify-based wellness retailer selling saunas, cold plunges, hot tubs, massage chairs, red light therapy, and sleep therapy equipment. Running both businesses simultaneously gives him a dual perspective: he is both the strategist recommending AEO solutions and the business owner testing every one of those solutions in real time.
A Track Record of Building Things That Work
Took on the role of President of The Cable Guys Inc., a Voice & Data company serving small and medium-sized businesses across Staten Island. The company provided complete telecommunications infrastructure — structured cabling, data networking, and full Voice & Data system installations. Also served as an authorized ESI reseller (esi-estech.com), installing ESI digital phone systems and hosted cloud-based phone systems for business clients throughout the region.
Launched LeafWorldMedia to address a problem Jerry observed directly: businesses had no idea how to be found by AI engines, and most marketing agencies had no solution to offer. Began building the OmniCast protocol — a content synchronization system that distributes brand content across 300+ high-authority platforms in 8 professional formats within 24-48 hours, specifically engineered to trigger AI citations and brand recommendations.
Launched CollectiveRelaxation.com — a nationwide Shopify-based wellness retailer selling saunas, cold plunges, hot tubs, massage chairs, red light therapy, EMS recovery, and sleep therapy equipment. Became an authorized Kohler dealer. Applied LeafWorldMedia’s AEO and OmniCast strategy directly to Collective Relaxation as a live proof of concept for every method recommended to clients.
Expanded OmniCast into a full-service AEO platform covering 8 content formats, 300+ platforms, and premium distribution tiers including MSN Distribution (MSN.com, Bing, Bing News, Yahoo — 8B+ monthly visitors) and Big 6 placements on USA Today, Business Insider, AP News, BarChart, Medium, and StreetInsider. Built LeafWorldMedia into the definitive resource for AI-first brand authority.
What Jerry Specializes In
Answer Engine Optimization
Making brands the answer AI engines give when customers ask. The discipline Jerry built OmniCast to deliver at scale.
Multichannel Distribution
Synchronizing brand content across 300+ platforms in 8 formats simultaneously to build AI-readable authority signals.
AI Search Strategy
Understanding how ChatGPT, Perplexity, and Google Gemini select brands to recommend — and engineering specifically for it.
Voice & Data Infrastructure
25+ years designing and installing complete telecom systems for SMBs — including ESI digital phone systems and hosted cloud-based phone systems.
Business Development
Building and operating businesses from startup to sustained growth — applied across telecom, digital marketing, and e-commerce.
SEO & Technical Schema
Structured data markup, FAQ schema, Article schema, and the full technical foundation that makes AI indexing and rich results possible.
Two Active Companies. One Vision.
Jerry runs both businesses simultaneously — using each to inform and improve the other. What he learns growing Collective Relaxation he applies to LeafWorldMedia’s clients. What he builds at LeafWorldMedia he tests on Collective Relaxation first.
LeafWorldMedia LLC
A digital marketing agency specializing in Answer Engine Optimization and the OmniCast multichannel content distribution protocol. Helps businesses get found by Google, ChatGPT, Perplexity, and every major AI assistant. Services include OmniCast ($799/campaign), MSN Distribution ($899/$799mo), Big 6 Premium ($2,300/$1,999mo), DeFi Distribution, ADA Compliance, and Google Ads management.
Collective Relaxation
A nationwide e-commerce wellness retailer built on Shopify — selling saunas, cold plunges, hot tubs, massage chairs, red light therapy, EMS recovery, and sleep therapy equipment. An authorized Kohler dealer. Jerry applies LeafWorldMedia’s AEO and content distribution strategies directly to Collective Relaxation, making it a live proof of concept for every method he recommends.
How Jerry Thinks About Business
Infrastructure First
In telecom, you build the wiring before anything else works. In digital marketing, you build the content infrastructure before AI can find you. Jerry builds the infrastructure first — always.
See Around Corners
Jerry was installing cloud-based phone systems when most businesses were still on analog. He was building AEO systems before most marketers had heard the term. Anticipation is a skill he has spent 25 years developing.
Solve the Real Problem
Most businesses don’t have a marketing problem — they have a visibility problem. Jerry built OmniCast to solve that specifically: not traffic, not clicks, but AI citations that put the right customers in front of you before they even finish searching.
Own Your Results
Every OmniCast campaign creates permanent assets the client owns forever. Jerry doesn’t believe in renting visibility from platforms that can raise prices or change the rules at any time.
Work Directly With Jerry
Whether you want to run an OmniCast campaign, discuss a Big 6 placement, or talk through your AI visibility strategy — Jerry responds personally.